English Premier League : Football > Brands > Money

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade. Continue reading English Premier League : Football > Brands > Money

Peppa Pig : Winning Little Hearts for 15 years: Capturing Muddy Puddles to Supermarkets

Peppa pig has captured the little hearts and shelve spaces of supermarkets in the last 15 years. ABD’s fortune has been on a growth trajectory after the creation of Peppa.As per a report in April 2017 , Peppa Pig was valued at 1.4 billion USD. 50 million toys and 30 million books on Peppa got sold till that time period as well. Continue reading Peppa Pig : Winning Little Hearts for 15 years: Capturing Muddy Puddles to Supermarkets

Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.

Continue reading Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘Environmentally Sexy’ Models – The FIAT 500e Campaign

Have you ever thought of sharing your Deepest, Most Secret Thoughts to Find A Match. That too with someone who says:- “I’m hot, eco-friendly, and love to take charge. I know exactly how to speed up our relationship. You’ll love how I respond to the softest touch. Some say I’m an angel on the inside. After some rest, I can go for a spin again … Continue reading ‘Environmentally Sexy’ Models – The FIAT 500e Campaign

WhatsApp – Whose brains are behind this App?

Whatsapp is now an integral part of everyone’s life and is on its way (along with WeChat,Line) to reduce/replace the use of SMS. There are lot of people who are changing their normal phones so that they can start using Whatsapp. It has brought sharing messages, images and videos on to your finger tips. The New daily record of Whatsapp : 10 Billion + messages … Continue reading WhatsApp – Whose brains are behind this App?

Bitcoin – The Digital Money

In this era where everything is moving towards the Digital Platform, Bitcoin is slowly taking the place of Digital Money exchange. Bitcoin is the first implementation of Cryptocurrency, a form of money that uses cryptography to control its creation and management. Bitcoin protocol was designed by pseudonymous developer or group of developers under the name Satoshi Nakamato . The Bitcoin production will be halved every … Continue reading Bitcoin – The Digital Money