Category Archive: Marketing

Barosi : Indian Dairy Farm Startup with an Earthy Good Food touch.

Durlabh feels fortunate enough to work in a startup environment. “Startup ecosystem is agile, frugal and gives opportunity to handle different challenges. At the end of the day, it helps in becoming a better person every day”
Barosi believes in trust and they have a no questions asked return and refund policy. Durlabh concludes by saying that ‘Customer believed in our brand and we believe our customer’.

Start Something Priceless : Mastercard : A Brand that believes in creating lasting impressions

Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard.

60,420,900 Views & Counting: YouTube invests in this Indian EduTech Startup Don’t Memorise: Exclusive Interview with ever ‘Kyurious’ Ganesh Pai

I wanted to teach 100 kids. My dad pushed me to teach a million kids. Currently, as we speak, if I consider YouTube, Don’t Memorise website and Udemy where we have some course materials, the total views are approximately 70 Million.

When parents are struggling to keep the gadgets away from the kids and restrict the screentime, platforms like Don’t Memorise can be a sort of savior to make sure that there is some learning happening always.

Global Car Sales: At Crossroads : Customer ‘Spoilt for Choice’ or Courtesy Vague Market Signals ? Automobile Industry is Drifting ?

If you have a need and have the budget to buy a car , then this might be the best time to make that decision. The discounts are at all time high, plus you can bargain and get some waivers / discount on insurance, get some free accessories ,etc. The resale value for the car you purchase now vs something you would have purchased post April 2020 will get nullified with the current upfront discount. Also consider the fact that you will be trying to sell this car by 2022-23 & by that time the market situation might have completely changed. So there is no guarantee that a car bought post April 2020 will fetch you a great resale value.

There is going to be a great transition happening in the Automotive industry in the next 5 years. By 2025 the whole world would have moved to shared cars, self driving cars or even flying cars & that too brands like Google and Apple getting into the Automotive sector.

So this might be possibly the last chance to enjoy such huge discounts while buying your ‘own’ car.

English Premier League : Football > Brands > Money

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade.

Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.