Category Archive: Marketing

Global Car Sales: At Crossroads : Customer ‘Spoilt for Choice’ or Courtesy Vague Market Signals ? Automobile Industry is Drifting ?

If you have a need and have the budget to buy a car , then this might be the best time to make that decision. The discounts are at all time high, plus you can bargain and get some waivers / discount on insurance, get some free accessories ,etc. The resale value for the car you purchase now vs something you would have purchased post April 2020 will get nullified with the current upfront discount. Also consider the fact that you will be trying to sell this car by 2022-23 & by that time the market situation might have completely changed. So there is no guarantee that a car bought post April 2020 will fetch you a great resale value.

There is going to be a great transition happening in the Automotive industry in the next 5 years. By 2025 the whole world would have moved to shared cars, self driving cars or even flying cars & that too brands like Google and Apple getting into the Automotive sector.

So this might be possibly the last chance to enjoy such huge discounts while buying your ‘own’ car.

English Premier League : Football > Brands > Money

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade.

Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.