Technology is undergoing a paradigm shift and has transitioned at a supersonic speed in the last couple of years. Things which you would have never imagined is happening right in front of your eyes. Be it the hearables like Amazon Echo, Google Home, Apple Siri, Microsoft Cortana, etc. or the wearables like Apple smart watch, Fitbit, rings activated with locker passwords, etc. – it is true that World is moving into a different horizon in regard with the onslaught of technology and the speed at which it is getting accepted by everyone.
Travel on the other hand has also found it’s own share of innovations with the help of the new age technology. Twitter, Facebook, WhatsApp, Video chats, live streaming, recorded footages, etc. helps us to know about new places, new cultures , new cuisines, etc. But the urge to try this on your own is making people travel. The number of travellers have increased exponentially in the last decade. With the help of technology , people are very well aware of places that appeal to their tastes. Hashtags are the new style statement and it is also the go to search mantra. Instagram, in particular, has created a wave in this regard especially in the travel world. Insta Stories and Insta posts is helping the New Age travellers to get the knowledge of new places. But all this while the technology has only helped in creating the excitement to Travel.
Soon Travel enabled with future technologies will give a whole different experience. Be ready to get personalised welcome to the aeroplane. Artificial Intelligence & Facial Recognition will give the details of each and every passenger to the air hostess / stewards.
#JimikkiKammal is a Malayalam song released during the mid of Aug, 2017. The song is part of the movie “Velipadinte Pustakam” which was released two weeks later.
The first line of the song itself is very catchy and you will keep humming it once you listen to the song.
“Entammede jimikki kammal Enatappan katonde poyi,
Entapante brandy kuppi Entamma kudichu theerthe”
(My mother’s ear rings were stolen by my dad,
My dad’s brandy bottle – my mother drank & finished it”)
It is a peppy song and you will start tapping your feet or moving your body once you start listening to this song.
The original video of this song has till now got 12 million views (Mohanlal – Lalettan fans will be happy)
Just 25 days and YouTube already has 300+ videos of different versions, remixes, memes,trolls of this song.
Twitter, Facebook and Instagram is having a gala time with hashtag #JimikkiKammal . The data uploaded by the fans of this song has seen an exponential rise in the last couple of weeks.
It is definitely a spooky feeling when you think or even read about “Death”. Suddenly lot of things appear in front of your eyes and you will feel that there is a lot that is left unattended / to be completed.
I had a similar feeling when I read about the Facebook’s ‘Memorialized’ and ‘Legacy Contact’.
So how will your name appear once you are ‘Memorialized’? –
Before I start writing Part 2 (which will be written as a separate blog post), thought of sharing the article I had written in Sep, 2014.
My 2014 article on “Picture Your Future”:-
Capturing a Picture is always a combination of Art and Science. Photographer should have the artistic view to visualize the right moment and make use of the Science of photography to capture ‘the moment’. It is very easily said than done and when it comes to business, economics, finance and management you have to be adept in capturing ‘the right moment’.
Speed of Connectivity and Connections will be the name of the game in the coming years.
‘Connectivity’ here means the literal meaning of being connected. Speed is the key word going forward. Faster you connect to the people around you, faster you will succeed in your ventures. Speed at which customers know about the company will make or break the success story of that company.
‘Connections’ capture the importance of making use of the technology around you to get connected to your customers. You need to be at each and every place where the customer will be present. Going forward Customers will not come looking for you but Companies will have to place themselves at Customer Convenient locations. You have to make use of the all technology touch points to be ‘connected’ with your customers.
Uber has become one of the best transportation support system when you don’t want to drive your own car.
Whenever I travel alone in such taxi app cab then I try to get into a conversation with the driver. Normally I start of the discussion with what is the current incentive system they have in Uber / Ola ? Is the cab owned by the driver and if yes how much does he earn a month ? Depending upon the responsiveness of the driver I tend to divert the topic to understand Consumer Buying Behaviour. Since I work with an automobile company I always try to understand the basic points considered by him before buying this car. So my set of primary research questions include : Why he bought this particular brand of car ? What is the USP? Was he offered any special discount by the automobile dealer? Whether service support was kept in mind while finalising this brand ? etc.
So as usual, I took an Uber today afternoon, and got into a conversation with the driver. I started off with my regular set of questions and the driver was very happy to answer all my questions in length. The moment I finished my set of questioning then he told me that ‘those who say that Uber drivers are not earning don’t know the earning opportunity’.
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