“Wooderful Story”: 50 years, Saved 3000 trees & still continuing : Started as a passion by a teacher from a small village in Kerala, ‘Anugraha’ Wood furniture upcycling
Achan was basically a farmer, like most of our ancestors, & karyasthan of a nearby mana as well. Achan somehow had passion to study law but then finally when it came to financially supporting his family, he left law behind & took up teaching. Though he joined a government school, he was always passionate about other things. He took up farming from his father, did some small scale construction & was an active communist. That’s when an offer of demolishing a mana (where achachan was karyasthan) & constructing a new house on the same plot came up.
No ‘Marketing’ done so far other than the Word of Mouth Marketing. The small factory was set-up in a rural area taking into consideration the convenience of labourers , no showrooms, no middlemen, only upcycled wood & handmade genuine traditional ‘asari’ craft!.
Kuttan Master pioneered the technique of Circularity. Master made his way to the abode two years ago but has left a huge impact behind him. A true ‘Anugraha’ to all the mankind.
Continue reading “Wooderful Story”: 50 years, Saved 3000 trees & still continuing : Started as a passion by a teacher from a small village in Kerala, ‘Anugraha’ Wood furniture upcycling