Futnut: Galway based Football Fantasy App founder Alan says his platform gives ‘thrills without the spills’

“They are all consuming content, following the teams, going to games, it is a social avenue for people – going to pub watch the game, etc. While doing that they are constantly trading opinions and knowledge, up until now lot of that has been in ether. Who actually knows his football, is it the one who is always yapping or the quiet guy, whereas now you can come in to FutNut , make your predictions and see how you rank against everybody else. So now the talking is over and let us see who actually knows their football. ” – Alan Loughrey. Continue reading Futnut: Galway based Football Fantasy App founder Alan says his platform gives ‘thrills without the spills’

Alcohol free beer Fungtn making in roads, Founder Zoey Henderson talks about the startup journey and importance of Positive Wellness

Sitting in her house in North Wales, United Kingdom, Zoey is single handedly managing Fungtn. A myco adaptogenic low alcohol beer brand born in North Wales, courtesy an experiment with mushroom and beer. Continue reading Alcohol free beer Fungtn making in roads, Founder Zoey Henderson talks about the startup journey and importance of Positive Wellness

Ireland’s go to I-D brand: The Pure brand powering 15000 Idlis/Dosas every week

In this edition of PAC Talks with VJCV, Santhosh Sankaranarayanan, the person powering this Pure brand, shared his inspiring journey of completing his engineering from Kerala, India in 1995 to working in Ireland and how he ended up starting Pure. Continue reading Ireland’s go to I-D brand: The Pure brand powering 15000 Idlis/Dosas every week

Apna time ayega: Unicorn in less than 2 years

Indian Startup ecosystem is on an exponential rise. Even when the globe was going through a slow pace in the last 2 years, some of the Startups in India were steadily attracting investments and making their mark. Hurun India recently released a detailed report about the existing Unicorns and the future probable Unicorns from India. As per the report , India has 51 Unicorns. Almost … Continue reading Apna time ayega: Unicorn in less than 2 years

Premier League 2021/22 is back, a look at the kit and shirt sponsors as well as the changing face of fan engagement

New kit sponsors who made it, courtesy the deal they signed with Premier League teams, include Joma, Kelme and Castore.

Major deal: Teamviewer replacing Chevrolet at the heart of Old Trafford.

Other new shirt sponsor entrants : FBS Trading, Hollywood Bets, SpreadEX Sports, Lotus Automobiles and Stakes.com

Teams with Shirt Sponsors linked to Betting: 9

Adidas was the kit sponsor for 7 teams in 2020-21, now reduced to 4 teams.

Watch out for Socios – who are creating a revolution in the fan token and coin space. Continue reading Premier League 2021/22 is back, a look at the kit and shirt sponsors as well as the changing face of fan engagement

What’s Up Zoko ? Y Combinator bets on Kerala startup helping brands to grow business on WhatsApp

If chat is the channel you want to do business on then you would come to Zoko. We will work on WhatsApp, Facebook messenger, Apple iMessage and any chat platform, people will be able to message and we will be the default platform. Continue reading What’s Up Zoko ? Y Combinator bets on Kerala startup helping brands to grow business on WhatsApp

Premier League 2020-21 : This season’s Shirt and Kit Sponsors

The 29th season of Premier League will start on 12th September, 2020. 2020 has already given enough surprises to the whole world, so are we going to witness something special this season ?

Players will walk through the tunnel and take their positions in the ground wearing the new 2020-21 jerseys. The money coming from these deals play a crucial part in the overall revenue of the clubs, that too now with no or limited fans coming to the stadium, every dime is important.

Premier League 2020-21 : Compiled details of Shirt and Kit Sponsors. Continue reading Premier League 2020-21 : This season’s Shirt and Kit Sponsors

Specially abled Raju’s handmade products- Seed paper pen, umbrellas, electric charger, cloth bags

Once an inter school athlete champion, winning medals for high jump and pole vault, he had a life like a regular able bodied person till the age of 24.

After completing his education in air conditioning technology, he relocated to the then Bombay in 1980. Raju worked there for 4 years before life took away the key feature from him – his mobility. He was stuck with fever and did not take it seriously. This led to trouble in urination and finally got admitted to a hospital. It was a life changing moment for him when he woke up the next day. His lower body was paralysed. Continue reading Specially abled Raju’s handmade products- Seed paper pen, umbrellas, electric charger, cloth bags

It is time to Dance Digitally : Kollywood, Bollywood, Item Number, Kathak, Lavani, Bhangra, Classical Fusion, Bollyfemme – a chance to learn all these from international artists

Some of the Dancers around the World came together – courtesy the Technology available now. They started Digital Dance Collective – where they do weekend workshops using Facebook Live.

DDC’s goal is to connect people from all over the world through Dance! We are all going through an extremely difficult phase right now and it’s imperative to maintain our physical and especially mental health, and being happy.
And what better way than dancing your way through it! Continue reading It is time to Dance Digitally : Kollywood, Bollywood, Item Number, Kathak, Lavani, Bhangra, Classical Fusion, Bollyfemme – a chance to learn all these from international artists

A high school graduate, one idea, 10$ domain and now the lifeline for millions to stay connected: The Story of David Erickson, Founder and CEO of FreeConferenceCall.com

“I talked to a guy who told me that Telecom is a cool thing where money can be made even while you are asleep & that triggered my entry into telecom” says Dave Erickson, Founder & CEO of FreeConferenceCall.com.

I tell my employees that in trouble and in good times, ‘I can’t wait to see what happens next’. If you are someone struggling with a Startup then you should know that things not happening cannot be the reason for not being prepared. It is all about what is going to happen. When opportunity presents itself , you cannot be flat footed. You should be ready for the next thing and make it in to Sunshine. Continue reading A high school graduate, one idea, 10$ domain and now the lifeline for millions to stay connected: The Story of David Erickson, Founder and CEO of FreeConferenceCall.com

Covid19 Lockdown: Stay at Home: Activities that can be done sitting at home

Take a step back from the regular busy schedules and lifestyles. This is a golden opportunity to spend precious time with your loved ones at home and the whole world wants you to just do that for now.

Do not let the stress / fear spoil this moment. It is time to rejoice, rejuvenate and rethink about ‘Life’.

It is time to come together and Celebrate rather than fear about Corona. Continue reading Covid19 Lockdown: Stay at Home: Activities that can be done sitting at home

The Trending I of Marketing : Influencer. To Crack the Code: Look Up-fluence

The Co – founder and Co – CEO of NYC based startup Upfluence, one of the leading influencer marketing platforms, Vivien Garnes shared details about his journey – from sleepless nights selling neck ties to becoming the founder of a company which is helping Brands to market their products. Upfluence is pioneering quite a lot: from AI-assisted influencer suggestions and fake follower detection to language recognition technology. Continue reading The Trending I of Marketing : Influencer. To Crack the Code: Look Up-fluence

PAC Talks with Pankaj Garg, Founder & CEO of SomruS, The Original Indian Cream Liqueur

“India in a Bottle” – Wall Street Journal’s description of SomruS. Listen to this candid conversation with Mr. Pankaj Garg, the founder and CEO of Somrus. Pankaj aka PK shares his life story of 35 years which for now is encapsulated in a bottle of cream liqueur. Pankaj Garg was in Ireland to explore the opportunities to expand the footprint of Somrus from the US … Continue reading PAC Talks with Pankaj Garg, Founder & CEO of SomruS, The Original Indian Cream Liqueur

Barosi : Indian Dairy Farm Startup with an Earthy Good Food touch.

Durlabh feels fortunate enough to work in a startup environment. “Startup ecosystem is agile, frugal and gives opportunity to handle different challenges. At the end of the day, it helps in becoming a better person every day”
Barosi believes in trust and they have a no questions asked return and refund policy. Durlabh concludes by saying that ‘Customer believed in our brand and we believe our customer’.

Continue reading Barosi : Indian Dairy Farm Startup with an Earthy Good Food touch.

Start Something Priceless : Mastercard : A Brand that believes in creating lasting impressions

Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard. Continue reading Start Something Priceless : Mastercard : A Brand that believes in creating lasting impressions

60,420,900 Views & Counting: YouTube invests in this Indian EduTech Startup Don’t Memorise: Exclusive Interview with ever ‘Kyurious’ Ganesh Pai

I wanted to teach 100 kids. My dad pushed me to teach a million kids. Currently, as we speak, if I consider YouTube, Don’t Memorise website and Udemy where we have some course materials, the total views are approximately 70 Million.

When parents are struggling to keep the gadgets away from the kids and restrict the screentime, platforms like Don’t Memorise can be a sort of savior to make sure that there is some learning happening always. Continue reading 60,420,900 Views & Counting: YouTube invests in this Indian EduTech Startup Don’t Memorise: Exclusive Interview with ever ‘Kyurious’ Ganesh Pai

Global Car Sales: At Crossroads : Customer ‘Spoilt for Choice’ or Courtesy Vague Market Signals ? Automobile Industry is Drifting ?

If you have a need and have the budget to buy a car , then this might be the best time to make that decision. The discounts are at all time high, plus you can bargain and get some waivers / discount on insurance, get some free accessories ,etc. The resale value for the car you purchase now vs something you would have purchased post April 2020 will get nullified with the current upfront discount. Also consider the fact that you will be trying to sell this car by 2022-23 & by that time the market situation might have completely changed. So there is no guarantee that a car bought post April 2020 will fetch you a great resale value.

There is going to be a great transition happening in the Automotive industry in the next 5 years. By 2025 the whole world would have moved to shared cars, self driving cars or even flying cars & that too brands like Google and Apple getting into the Automotive sector.

So this might be possibly the last chance to enjoy such huge discounts while buying your ‘own’ car. Continue reading Global Car Sales: At Crossroads : Customer ‘Spoilt for Choice’ or Courtesy Vague Market Signals ? Automobile Industry is Drifting ?

English Premier League : Football > Brands > Money

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade. Continue reading English Premier League : Football > Brands > Money

Peppa Pig : Winning Little Hearts for 15 years: Capturing Muddy Puddles to Supermarkets

Peppa pig has captured the little hearts and shelve spaces of supermarkets in the last 15 years. ABD’s fortune has been on a growth trajectory after the creation of Peppa.As per a report in April 2017 , Peppa Pig was valued at 1.4 billion USD. 50 million toys and 30 million books on Peppa got sold till that time period as well. Continue reading Peppa Pig : Winning Little Hearts for 15 years: Capturing Muddy Puddles to Supermarkets

Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.

Continue reading Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘Environmentally Sexy’ Models – The FIAT 500e Campaign

Have you ever thought of sharing your Deepest, Most Secret Thoughts to Find A Match. That too with someone who says:- “I’m hot, eco-friendly, and love to take charge. I know exactly how to speed up our relationship. You’ll love how I respond to the softest touch. Some say I’m an angel on the inside. After some rest, I can go for a spin again … Continue reading ‘Environmentally Sexy’ Models – The FIAT 500e Campaign

WhatsApp – Whose brains are behind this App?

Whatsapp is now an integral part of everyone’s life and is on its way (along with WeChat,Line) to reduce/replace the use of SMS. There are lot of people who are changing their normal phones so that they can start using Whatsapp. It has brought sharing messages, images and videos on to your finger tips. The New daily record of Whatsapp : 10 Billion + messages … Continue reading WhatsApp – Whose brains are behind this App?

Bitcoin – The Digital Money

In this era where everything is moving towards the Digital Platform, Bitcoin is slowly taking the place of Digital Money exchange. Bitcoin is the first implementation of Cryptocurrency, a form of money that uses cryptography to control its creation and management. Bitcoin protocol was designed by pseudonymous developer or group of developers under the name Satoshi Nakamato . The Bitcoin production will be halved every … Continue reading Bitcoin – The Digital Money