#JimikkiKammal – Social Media goes gaga over this Song – Sheril becomes an instant celebrity

#JimikkiKammal is a Malayalam song released during the mid of Aug, 2017. The song is part of the movie “Velipadinte Pustakam” which was released two weeks later.

The first line of the song itself is very catchy and you will keep humming it once you listen to the song.

“Entammede jimikki kammal Enatappan katonde poyi,

Entapante brandy kuppi Entamma kudichu theerthe”

(My mother’s ear rings were stolen by my dad,

My dad’s brandy bottle – my mother drank & finished it”)

It is a peppy song and you will start tapping your feet or moving your body once you start listening to this song.

The original video of this song has till now got 12 million views (Mohanlal – Lalettan fans will be happy)


Just 25 days and YouTube already has 300+ videos of different versions, remixes, memes,trolls of this song.

Twitter, Facebook and Instagram is having a gala time with hashtag #JimikkiKammal . The data uploaded by the fans of this song has seen an exponential rise in the last couple of weeks.

This song was released just before the start of Onam festive season in Kerala. This song was part of almost all Onam celebration dance performances – be it the kids , college students, IT professionals, teachers / professors, families or flash mobs.

It was performed by people mostly malayalees staying at different parts of the globe. There are videos uploaded from Dubai, Abu Dhabi, Newyork, Pine falls, Melbourne, New Zealand, etc.

The remix / edited / meme versions of this song includes:-

Prem Nazir, Dhanush, Vijay, Justin Bieber, Michael Jackson, Mr Bean and even has Minions & Chipmunks versions.






Mr Bean




Prem Nazir Jayan




Since the song has gone viral, Everyone is trying to gather views for their own dance performances / edited versions.

But out of all the performances which are garnering views in YouTube – one video has stood out and has gained momentum. This video has got 8.8 million views as of today morning and the talk of the town is that it may soon cross the views of the original video.

This video which has gained popularity was performed by professors / teachers of Indian School of Commerce, Kochi, Kerala. The dance was led by Sheril Kadavan. She has become an instant celebrity after her dance performance has gone viral. She first tweeted 3 days back and already has 14.8k followers on Twitter. She has also been offered roles to act in movies.

The demand for Jimikki Kammal (special type of ear ring – also known as jhumkas in North India) would also gone up after the success of this song.

To add to this even Jimmy Kimmel (American television host) who had no clue why something similar to his name was trending ended up saying that even he likes #JimmikiKammal after watching Sheril’s Jimmiki Kammal video.

The power of Social Media is amazing. You never know who will get popular in the next 24 hours or in couple of days. You just click / Capture and upload and Social Media takes you to places if the content is good, different, catchy and a stress buster. Dance is the best way to get out of stress 🙂

Who will manage your Facebook account when you go to live with the God?

It is definitely a spooky feeling when you think or even read about “Death”. Suddenly lot of things appear in front of your eyes and you will feel that there is a lot that is left unattended / to be completed.

I had a similar feeling when I read about the Facebook’s ‘Memorialized’ and ‘Legacy Contact’.

So how will your name appear once you are ‘Memorialized’? –

“Remembering” will appear next to the name.

Facebook has a feature where in you can decide what to do with your Facebook account after you ‘go to live with the God’. You have the following options:-

  1. You can choose your Legacy contact
  2. You can request account deletion

“Your Legacy Contact”

The definition of Legacy Contact in FB goes like this:-

A legacy contact is someone you choose to look after your account if it’s memorialized. Once your account is memorialized, your legacy contact will have the option to do things like:

  • Write a pinned post for your profile (ex: to share a final message on your behalf or provide information about a memorial service)
  • Respond to new friend requests (ex: old friends or family members who weren’t yet on Facebook)
  • Update your profile picture and cover photo

You also have the option to allow your legacy contact to download a copy of what you’ve shared on Facebook, and we may add additional capabilities for legacy contacts in the future.

Your legacy contact can’t:

  • Log into your account
  • Remove or change past posts, photos and other things shared on your Timeline
  • Read your messages
  • Remove any of your friends

I am sure that by the time you have finished reading the above definition you would have glimpsed past the options as to who will be your legacy contact or do you need a legacy contact.

With the whole world moving towards Digital presence, it is worth thinking what will be the future of your Connected Social Media Life.

Let it disappear or be ‘Remembered”.

FB Legacy Contact

You can read more about this by visiting the below link:-

Facebook FAQ

When I discussed this feature with my friend he came up with an interesting take on this:-

“I rather give my kids to have fun with my account !!! They can act as if things are as it is and keep posting and interacting with friends the way I would do !!! Even console family of people who pass away !!!!😋that will be more fun !”

“Connected Life to Remembering Life” – Life has come a long way.



PICTURE YOUR FUTURE PART 1 : Wearables to Hearables to Tearables

Before i start writing Part 2  (which will be written as a separate blog post), thought of sharing the article I had written in Sep, 2014.

My 2014 article on “Picture Your Future”:-

Capturing a Picture is always a combination of Art and Science. Photographer should have the artistic view to visualize the right moment and make use of the Science of photography to capture ‘the moment’. It is very easily said than done and when it comes to business, economics, finance and management you have to be adept in capturing ‘the right moment’.

Speed of Connectivity and Connections will be the name of the game in the coming years.

‘Connectivity’ here means the literal meaning of being connected. Speed is the key word going forward. Faster you connect to the people around you, faster you will succeed in your ventures. Speed at which customers know about the company will make or break the success story of that company.

‘Connections’ capture the importance of making use of the technology around you to get connected to your customers. You need to be at each and every place where the customer will be present. Going forward Customers will not come looking for you but Companies will have to place themselves at Customer Convenient locations. You have to make use of the all technology touch points to be ‘connected’ with your customers.

Speed of Connectivity will help you to gain customers’ attention and your presence with all touch point ‘Connections’ will enable to tap your potential buyer.

Future will be for those who will be ready to capture the right moment with the help of Connectivity and Connections.

The Present Picture

Start Ups are the new kids on the block who have started to run even before crawling and walking. You can call them the Baby Geniuses. Transition phase from ‘conceiving’ the idea to ‘delivering’ the idea and ‘growing’ the idea/business happens with a ‘click’. As someone said ‘there will be ten other people in the globe thinking about the same idea at the same time, but it all comes down to the guy who has speed to get the idea implemented’. Look back to the late 90s when Amazon and Google were slowly building their business ideas. It took them almost couple of years to establish themselves. After that it has been a steady journey for them. Google can take a lot of credit for being the game changer. Everyone wants to be the next ‘Google’ and they spend hours ‘Googling’ for ideas. But the real nerdy guys are the ones who understand ‘what is required’ to get people talking about you. Facebook story is a classic example of this. Mark Zuckerberg nailed the idea and FB is the biggest story of this decade. Twitter, the other big growth story of the decade, being the ‘bird’ which helps you convey the thoughts through 140 characters.

Look at the century old companies like IBM, Ford, GE, etc. Every single one of them have understood the importance of the modern day ‘apocalypso’ of technological changes that is happening around them. The ones who have adapted to this change are finding it easy to be on the run. Others are lagging behind and want to catch up fast. IBM can be proud of being the pioneers in Big Data and Cloud Computing. Big Data is indeed the keyword for generating business and finding success. Cloud Computing has changed the way people can store data. They used to depend upon their big computers or hard drives to store their information and now they can just ‘look up to the’ cloud. But there are few companies, like Kodak, who were not prepared to join this digital age race and lost out. ‘Every action has got equal and opposite reaction’ but ‘Every Inaction has got enormous reaction’ in this current environment. Brands, which were enjoying the numero uno position, due to inaction have lost their positions. Who would have ever thought that ‘Nokia’ will be displaced from the mobile phone leader spot? By not keeping pace with the Smart Phone bombardment, Nokia lost out to the likes of Samsung, HTC, and a long list of local mobile phone manufacturers. Microsoft has acquired Nokia and hope to turn it around either with or without the Nokia name. Microsoft has organically and inorganically maintained its place in the top notch list. Bill Gates made sure that Microsoft is always there in the race either to create new software or to acquire new software. Steve Jobs on the other hand made ‘Apple’ a prestigious company to work. Every tech geek (even if he is not an Apple fan) eagerly wait for the Apple launches. From iPhones to Mac books to iPads the Apple story continues. Apple has kept pace with this technological momentum and contributed to the digital age revolution.

Who doesn’t want to be an Entrepreneur in this era? Company valuations are going berserk with billions of $. Alibaba.com the Chinese ‘powerhouse’ of e-commerce has launched its IPO in NYSE. It is the highest valued IPO till now. But the race is still going on and you never know may be this record also will be broken soon. What is the next idea that can earn you billions of dollars? This is the question everyone is pondering about.

‘App’ or Application development is the mantra of the globe now. Entertainment, fun, educational, sports, travel, cooking, games, etc. have become the subject of App development. Android has revolutionized the App concept. Apple has not allowed Android to take the lead and has iOS catering to Apple customers. Windows and Blackberry also have Apps built specially for their platforms. From Temple Run to Talking Tom to WhatsApp – Applications keep you busy round the clock.

But did you ever imagine ‘wearing’ a tech device. The present picture is all about ‘Wearables’. The App development centers have created this new space in the industry. Wearables help you track your health, your work out patterns, etc. Sports brands like Adidas, Reebok, Nike, etc. have come out with devices which will help you to track your activities. The smart watches which can be worn to your body help you read your emails, messages, attend calls, etc without touching your smart phone. There are devices available which when worn will measure your body temperature and tell you which is the right day and time where in you will have the highest probability of conceiving a child. Who would have ever thought about stuffs like this?

BE FM – Transmit Signals

Business, Economics, Finance and Management – either of these four forces is always in the back of the mind, whether he is a common man or he is the CEO of a company. The way Business is done nowadays has taken a new meaning. Traditional B2B and B2C models have a new face B2D – Business 2 Demand. B2D customers are those who create new demands in the market or rather have demands which are not catered to currently. So businesses who can capitalize on this ‘Demand’ customers will have an advantage of moving faster in the race to survive or excel. It is important that your business transmit the signals to these next generation customers. The faster these signal reaches the target audience the higher the impact. The current scenario will push every business to be present in all possible arenas or touch points. Businesses have modified or adapted themselves to this new age of digital revolution. Macy’s, one of the biggest departmental stores, have pioneered the usage of technology to enhance their business. The moment the customer walks in to their store the customer will get personalized offers in his smart phone.

Economics from micro to macro impacts your day to day businesses. Micro economic factors has a direct impact on the end consumer. If the factors are favorable then the consumer spending index will improve and businesses can aim for a good turn over. But if it is a reverse scenario then it will impact the businesses. Policy makers track the Macro-economic factors. These factors become the lead indicators for a country’s economic growth. Forecasting the economic factors to the highest level of accuracy will help businesses to plan ahead. Big Data analytics will help to forecast. Businesses who are ready to make use of the analytics will be better prepared for the future. The can catch the right signals quite early and act accordingly.

Private Equities and Venture Capitalists have changed the whole Finance game. They assess the potential of start-ups and invest in them. Start-Ups also are making use of this and taking advantage of the situation. Start-Ups which have a huge potential in terms of the business idea or the overall business potential get approached by more than one PE or VC. PEs and VCs catch the ‘signal’ of the businesses which can perform well in the future and invest in them.


Shutter ‘bug’s and Shutterbugs

With every step you take towards success there are lot of bugs you will have to ward off. There are challenges which each business faces whether it be internal or external factors. Businesses have to look at the econo-political scenarios before taking any decisions. You also have to make sure that you are using the latest technologies which will help you to be close to your consumers. With the new age era giving consumers enough option to raise their concerns through various mediums like Facebook, Twitter, etc. you have to be really agile to speak to the concerned customers and take care of the issues. The delay caused will cause loss of sales and will also damage the reputation of the brand. You as a brand or business ought to present everywhere to capture and resolve the issues. Consumer is highly demanding nowadays and have enough options to choose from. So if you are not available at the ‘right moment’ then consumer will not wait for you until and unless your brand has a high brand equity.

Hearing your existing consumers and potential consumers will help you streamline your business. There is huge opportunity for those who are ready to ‘hear’ the consumers’ voice. Currently tech savvy brands or businesses have their own facebook page, google plus page or twitter handle which help them to connect with the consumers. This will help the brand to keep a tab on the conversations that is happening around your brand. Brands which have started listening to their categories can have a lot of learning in terms of the opportunities available to grow vertically or horizontally. The next keyword is going to be ‘Hearables’. The technology is moving with great pace and ‘Hearables’ will define the way you communicate with your smart devices. Whatever you want to do, from gaming to banking, in your smart device will be controlled with your voice. Brands who will be ready to embrace the ‘hearable’ revolution will be getting the first mover advantage.

How to capture the Picture? – ‘Tearables’

I want to predict ‘Tearables’ as the game changer for the coming decade. Things will move from Smart devices to wearables to hearbales and then will emerge the ‘Tearables’. Tearables will be in two forms. The devices that you use from laptops to tablets to mobiles will have this new feature. One form will be a very cheap version and one will be a highly sophisticated version. The cheap version will develop devices which can be used for a short while. Once you are done with the short term use then you can ‘tear’ the device and throw away as an electronic waste. This will reduce the hassle of carrying devices while returning back from meetings or conferences. This will also a different version in which if you lose your device somewhere or your device is stolen then you can activate the ‘Tear’ command to destroy the device from a remote location. The sophisticated version will have the option of using a single device as a laptop, tablet, mobile, etc. The device will be designed in such a way that you can ‘Tear’ the device and assemble it as per your requirement. This will be next big business opportunity. So this sophisticated ‘Tearable’ will have parts which can be used or kept aside depending upon your requirement. Tearables can even go to the extent of having one device at your household which can be converted in to multiple devices like a Washing machine which can be converted in to vacuum cleaner to dish washer, etc.

Picture Your Future

Who would have thought that the world will become so small for people to interact and meet each other through various mediums? Everything happens with a click of your finger. Apps are helping you to date, travel, cook, connect, etc. Tablets and smart phones help you keep connected with the world 24*7. Tweet, hashtags, FB status are keeping the new generation occupied.

‘Wear’ it, ‘Hear’ it and ‘Tear’ it. Life is going to be so simple going forward. Future will have a lot of events and lot of colors. Brands need to be ready to ‘Picture Your Future’. Brands who will give options to consumers to design their products will surge past other brands. But by making life so simple there will definitely be lot of security issues. So brands need to be ready to look ahead into the future. Brands who will ‘Picture the Future’ will sustain the digital age movement.


Uber Talks : Driver gives you earning opportunity tips

Uber has become one of the best transportation support system when you don’t want to drive your own car.

Whenever I travel alone in such taxi app cab then I try to get into a conversation with the driver. Normally I start of the discussion with what is the current incentive system they have in Uber / Ola ?  Is the cab owned by the driver and if yes how much does he earn a month ? Depending upon the responsiveness of the driver I tend to divert the topic to understand Consumer Buying Behaviour. Since I work with an automobile company I always try to understand the basic points considered by him before buying this car. So my set of primary research questions include : Why he bought this particular brand of car ? What is the USP? Was he offered any special discount by the automobile dealer? Whether service support was kept in mind while finalising this brand ? etc.

So as usual, I took an Uber today afternoon, and got into a conversation with the driver. I started off with my regular set of questions and the driver was very happy to answer all my questions in length. The moment I finished my set of questioning then he told me that ‘those who say that Uber drivers are not earning don’t know the earning opportunity’.

The driver with whom I was having the conversation turned out to be a Software engineer (small time as per him) with a reputed software firm. He was driving the cab as his driver had taken leave. He said that Uber / Ola (as drivers keep switching from one app to another ) is one of the best way of earning money.

Tips to earn maximum from Uber :-

– Don’t buy SUV and put in Uber / Ola. The smaller the car the higher is your chance of getting trips. Also the mileage of SUV will be much lower than a hatchback.

– Ask your Uber driver to Start the trip by 3 am . This is the best time to get trips towards airport. Continue the shift till 11 am. This will help in getting the morning office going trips as well.

– Ask the driver to take rest till 4 pm

– Start the second shift from 4 pm to 8 pm. This again will cater to the evening commuters.

– 8 pm end of duty.. Both the driver and the cab owner are happy.

– Driver earns around 1000 INR and the Owner earns approx 2000 INR per day

– The other tips given by this Software engineer to his driver “Don’t wait near a taxi stand or a kaali road but instead wait near a posh locality -the chances of getting trip will be on a higher side”

Further discussions help me to understand that he earns around 40k from his Software job and another 50-60k from Uber. I told him that this will help him grow faster in his life.

I was taken aback when he revealed the next two points particularly the second one.

1. He owns a SUV and he has deployed that on monthly basis with the same company with which he is working. Smart…!!! So that is additional income.

2. He told me “Sirji to grow fast in life and to earn a lot you need to be smart and think out of the box”. By this time I was awestruck calculating his earnings per month. The next thing he did to earn that extra money was interesting. He bought clothes meant for female customers from all the major e-commerce websites at a low rate /  whenever Sale is happening. He has employed few tailors . The job of the tailors is to add some glamour factor in to these dresses bought online. The dresses are then sold to shops at main markets of Mumbai like Lokhandwala, Powai and some boutiques in the suburbs. The dresses were bought at around 400-500 INR and after doing the ‘touch up’ work was sold to the boutique shops for 2000 INR.

My trip got completed and I told the driver that it was a pleasure speaking to him. I was telling myself “here i crib of the salary I earn & only way i could think of earning more was with a job shift and then this guy gives me numerous tips to make money of you are ready to stretch yourself and think loud” .

It was indeed an interesting afternoon drive.

I will finish this article with a tip from this software-driver-fashion designer :

“Sir.. if in case you ever think of getting in to this cloth / dress business then make sure you cater only to female customers as they will be the ones who will keep buying clothes every month” haha… That’s true…!!!