Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard.
back on down the track. It harks back to the old days a bit where you used pen and paper and is designed to enable deeper connections between fans. I’m all for technology and being on my phone at games checking scores and stats but this is a bit stripped back and I thought it would be a fun project that would resonate with fans which it has done so and more!”