Uber has become one of the best transportation support system when you don’t want to drive your own car.
Whenever I travel alone in such taxi app cab then I try to get into a conversation with the driver. Normally I start of the discussion with what is the current incentive system they have in Uber / Ola ? Is the cab owned by the driver and if yes how much does he earn a month ? Depending upon the responsiveness of the driver I tend to divert the topic to understand Consumer Buying Behaviour. Since I work with an automobile company I always try to understand the basic points considered by him before buying this car. So my set of primary research questions include : Why he bought this particular brand of car ? What is the USP? Was he offered any special discount by the automobile dealer? Whether service support was kept in mind while finalising this brand ? etc.
So as usual, I took an Uber today afternoon, and got into a conversation with the driver. I started off with my regular set of questions and the driver was very happy to answer all my questions in length. The moment I finished my set of questioning then he told me that ‘those who say that Uber drivers are not earning don’t know the earning opportunity’.