Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard.
‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom ￼
Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.