‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.