The Trending I of Marketing : Influencer. To Crack the Code: Look Up-fluence

The Co – founder and Co – CEO of NYC based startup Upfluence, one of the leading influencer marketing platforms, Vivien Garnes shared details about his journey – from sleepless nights selling neck ties to becoming the founder of a company which is helping Brands to market their products. Upfluence is pioneering quite a lot: from AI-assisted influencer suggestions and fake follower detection to language recognition technology. Continue reading The Trending I of Marketing : Influencer. To Crack the Code: Look Up-fluence

PAC Talks with Pankaj Garg, Founder & CEO of SomruS, The Original Indian Cream Liqueur

Listen to this candid conversation with Mr. Pankaj Garg, the founder and CEO of Somrus. Pankaj aka PK shares his life story of 35 years which for now is encapsulated in a bottle of cream liqueur. Continue reading PAC Talks with Pankaj Garg, Founder & CEO of SomruS, The Original Indian Cream Liqueur

Start Something Priceless : Mastercard : A Brand that believes in creating lasting impressions

Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard. Continue reading Start Something Priceless : Mastercard : A Brand that believes in creating lasting impressions

60,420,900 Views & Counting: YouTube invests in this Indian EduTech Startup Don’t Memorise: Exclusive Interview with ever ‘Kyurious’ Ganesh Pai

I wanted to teach 100 kids. My dad pushed me to teach a million kids. Currently, as we speak, if I consider YouTube, Don’t Memorise website and Udemy where we have some course materials, the total views are approximately 70 Million.

When parents are struggling to keep the gadgets away from the kids and restrict the screentime, platforms like Don’t Memorise can be a sort of savior to make sure that there is some learning happening always. Continue reading 60,420,900 Views & Counting: YouTube invests in this Indian EduTech Startup Don’t Memorise: Exclusive Interview with ever ‘Kyurious’ Ganesh Pai

English Premier League : Football > Brands > Money

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade. Continue reading English Premier League : Football > Brands > Money

Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.

Continue reading Who is behind India’s Marketing Viral Story ?: ‘Collection of old Advertisements, let’s see how many you remember’

‘Environmentally Sexy’ Models – The FIAT 500e Campaign

Have you ever thought of sharing your Deepest, Most Secret Thoughts to Find A Match. That too with someone who says:- “I’m hot, eco-friendly, and love to take charge. I know exactly how to speed up our relationship. You’ll love how I respond to the softest touch. Some say I’m an angel on the inside. After some rest, I can go for a spin again … Continue reading ‘Environmentally Sexy’ Models – The FIAT 500e Campaign