Mastercard is touching the lives of the customer at numerous expected and unexpected junctures. Brand logo sound, macarons, restaurants ( there is one in Rome International Airport as well known as Bistro), helping Girls learn technology (Girls4Tech initiative), supporting farmers (helping small scale farmers connect with buyers), coming out with global destination information with details of city wise spends (Bangkok tops the list in regard with destination & Dubai tops the list in regard with per day spend by travelers) & so on , Mastercard definitely keeps reminding people that – some things are Priceless, for everything else there is Mastercard.

I wanted to teach 100 kids. My dad pushed me to teach a million kids. Currently, as we speak, if I consider YouTube, Don’t Memorise website and Udemy where we have some course materials, the total views are approximately 70 Million.

When parents are struggling to keep the gadgets away from the kids and restrict the screentime, platforms like Don’t Memorise can be a sort of savior to make sure that there is some learning happening always.

If you have a need and have the budget to buy a car , then this might be the best time to make that decision. The discounts are at all time high, plus you can bargain and get some waivers / discount on insurance, get some free accessories ,etc. The resale value for the car you purchase now vs something you would have purchased post April 2020 will get nullified with the current upfront discount. Also consider the fact that you will be trying to sell this car by 2022-23 & by that time the market situation might have completely changed. So there is no guarantee that a car bought post April 2020 will fetch you a great resale value.

There is going to be a great transition happening in the Automotive industry in the next 5 years. By 2025 the whole world would have moved to shared cars, self driving cars or even flying cars & that too brands like Google and Apple getting into the Automotive sector.

So this might be possibly the last chance to enjoy such huge discounts while buying your ‘own’ car.

Anand is all smiles when he looks back at his achievements: “In December 2019, I completed 5 years as a full time musician, with several prestigious ad campaigns, 4 film songs (2 Bollywood, 1 Malayalam and 1 Telugu), 2 albums and several ads and web series as a music director, under my belt. Now starting 2020 with Oru Dinam – hope this decade will be great for me and music. I always believe in Independent Music. My band Anand Bhaskar Collective has also started to find its own identity. Great work by each & every person associated with Anand Bhaskar Collective ”

It is the pure passion for the Sport which brought them together to open the Kite Surfing shop, school in Dublin & then the lodge in Achill Island. I asked Catherine about their expansion plans and was a bit surprised (but happy) with her reply. They are not planning to expand in the near future. She said that it is not about just making money, but it’s about the passion of teaching & imparting the experience of water sports to customers. So they are very clear about their focus area: to give great experience for each & every customer.

English Premier League , better known as Premier League, is definitely a success story which has grown in stature in the last 27 years. It has been a great business model and there are leagues across the globe which have taken the cues from this. No wonder even the highest official award for British businesses came beckoning the Premier League. The Queen’s Award for Enterprise was presented to Premier League in recognition for its outstanding contribution to international trade.

‘The Work.The Work.The Work. – In the absence of which nothing else matters’ I think sometimes it is better to just let your work take off without any strings attached & enjoy the freedom 

Indeed, BBDO, along with Zee, have created an act and not an ad. There are artists who are content to keep the anonymity & see their work going places. Great to see that they are happy to take a back seat & let their work do the talking.